Pricing work is often awkward!
Here are some tips:
1. Do research on comparable artwork. Visit exhibitions to see how other textile artists price their work in general for similar disciplines, locations, sizes of galleries, clientele, etc Use ERTF conferences to network and ask others how they go about pricing their work for sale
2. Creating textile art isn’t cheap. There are expensive materials, equipment, time and perhaps studio space to take into account. Bear these in mind but also be realistic in terms of what buyers will be prepared to pay
3. Try to be consistent in your pricing and have a good rationale for varying a price between locations
4. Consider whether you will have any costs (such as venue commission) to factor in?
5. Have work available at different prices. Think about providing prints, samples and cards of your work. The more people who buy your art, the more exposure it will get. More people will see it, talk about, and want to know more about you. This means there is also a higher chance of more people wanting to buy your work. A range of differently-priced art can foster goodwill—people will be happy they can bring home one of your creations—and bring sales back
6. Be ready and willing to explain your techniques, time and pricing. The next time someone asks you why a piece is so expensive (which they always will), have a prepared answer. Textile art is still an unknown field to many potential buyers so being around to talk about your work and techniques at an exhibition is a great help
7. Learn from experience. What sells and what doesn’t? Perhaps adjusting your prices may help – but keep this under review and don’t undersell yourself or your art!